the secret of marketing is that it has to reach the subconscious levels of the brain in order to work.
he thinks it’s best to use happy smiling faces because we tend to imitate the expression of the person we are looking at.
red connotes action and excitement; green implies freshness and health.
the most exciting moments of his job are meeting celebrities advertising products they don’t often use.
it’s to lead people to think that we / they can change the world by picking up an issue you care about, showing a powerful image and telling a story about it.