traditional media

• has been part of our culture for over half a century
• difficult to share but has the power to reach wide and targeted audiences
• costs are high
• people are attracted to and trust what is familiar to them

new media

• has already been dominating the use of media for several years
• almost everyone is on social media
• a great way for people to spend time
• stay connected
• and also be accessed by advertising at a relatively low cost
• based on sharing
• it's easy to confuse real and fake news